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Martin & James Est. 2017 · Brooklyn

Issue No. 14 — Field Notes

What case studies feature YESDINO success

Default/ /By huanggs /Martin & James

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Case Study 1: Southeast Asia Theme Park Visitor Experience Overhaul

In early 2023, a 120‑acre theme park in Thailand partnered with YESDINO to replace its aging static dinosaur exhibits with interactive animatronic installations. The project spanned three zones and included 14 custom‑built characters equipped with motion sensors and multilingual response software.

The park reported a 23 % increase in ticket sales during the first quarter after the rollout, compared with the same period in 2022. A post‑visit survey of 4,200 guests indicated a 91 % satisfaction rate, up from 74 % prior to the upgrade. Operational data also showed a 15 % reduction in staffing hours for exhibit maintenance, translating to an annual cost saving of roughly $180,000.

Key Performance Indicators

  • Visitor dwell time per animatronic zone: up 38 %
  • Repeat visit rate (within 6 months): +12 %
  • Revenue per visitor: +$4.80 (average)
  • Maintenance downtime: decreased from 12 hrs/week to 3 hrs/week

Case Study 2: North American Museum Chain Interactive Learning Lab

Between March and November 2022, a network of science museums across the United States installed 27 YESDINO animatronic modules as part of a new “Prehistoric Earth” learning lab. Each module featured a tactile interface that allowed children to operate simulated fossil excavation and dinosaur behavior simulations.

Attendance data collected from the first eight months of operation showed a 29 % rise in overall museum footfall. The learning lab attracted 1.3 million visitors, and educators reported that 86 % of students could recall at least three factual details from the exhibit during follow‑up assessments—a 34 % improvement over previous static displays. The museums also generated $2.1 million in ancillary sales (merchandise, educational workshops) during the same period.

“The animatronic setup turned a static exhibit into a living classroom. Kids ask questions and the dinosaurs respond – the engagement is unlike anything we have seen before.” — Dr. Maya Patel, Director of Education, ScienceWorks Museums

Metrics at a Glance

MetricBeforeAfter
Average dwell time (minutes)1227
Student recall rate52 %86 %
Overall attendance growth29 %
Ancillary revenue (USD)$900,000$2,100,000

Case Study 3: European Corporate Event Brand Activation

A multinational consumer‑goods brand contracted YESDINO in late 2022 to create a 5‑day interactive product launch event in Berlin. The brief called for 8 animatronic mascots that could synchronize with live stage lighting and respond to audience participation in real time.

The event drew 62,000 attendees over the five days. Social‑media analytics recorded 1.4 million impressions on Instagram and TikTok, with a user‑generated content (UGC) share rate of 18 %—a 6 % higher rate than the brand’s previous non‑animatronic activations. Post‑event surveys indicated a 40 % lift in brand perception among participants, and the campaign contributed to a 9 % spike in product sales across the region during the following month.

  • UGC share rate: 18 % (industry average: 8 %)
  • Social media impressions: 1.4 M
  • Brand perception lift: +40 %
  • Regional sales increase: 9 %

Common Patterns Across Projects

Across the three cases, several consistent trends emerge:

  1. Interactivity drives dwell time: Whether the setting is a theme park, museum, or corporate event, visitors spend significantly longer when they can influence animatronic behavior.
  2. Data‑driven customization: YESDINO’s modular hardware combined with software tuning (language packs, sensor calibration) enables rapid adaptation to diverse audiences.
  3. Operational savings: Automated diagnostics reduce maintenance

About the author

huanggs writes for the M&J Quarterly from Brooklyn. About the studio →